Communication/PR/Marketing Archives - B Academics The Global B Corp Academic Community Wed, 14 Feb 2024 20:24:20 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://bacademics.org/wp-content/uploads/2023/04/cropped-favicon-32x32.png Communication/PR/Marketing Archives - B Academics 32 32 La dimensión medioambiental y los ODS en la comunicación estratégica de las empresas de triple impacto https://bacademics.org/resources/article/la-dimension-medioambiental-y-los-ods-en-la-comunicacion-estrategica-de-las-empresas-de-triple-impacto/ Mon, 18 Sep 2023 00:00:00 +0000 https://bacademics.org/resources/%resource_category%/la-dimension-medioambiental-y-los-ods-en-la-comunicacion-estrategica-de-las-empresas-de-triple-impacto/ Este trabajo analiza la dimensión ambiental y los ODS en la gestión de las relaciones públicas en las empresas de triple impacto en el contexto de la Covid19. Para ello, […]

The post La dimensión medioambiental y los ODS en la comunicación estratégica de las empresas de triple impacto appeared first on B Academics.

]]> La gestión de relaciones públicas en las empresas con propósito https://bacademics.org/resources/article/la-gestion-de-relaciones-publicas-en-las-empresas-con-proposito/ Fri, 30 Jun 2023 00:00:00 +0000 https://bacademics.org/resources/%resource_category%/la-gestion-de-relaciones-publicas-en-las-empresas-con-proposito/ Este estudio analiza la gestión de relaciones públicas (RP) en empresas con un enfoque en el triple impacto (económico, social y ambiental), que forman parte del emergente cuarto sector económico. […]

The post La gestión de relaciones públicas en las empresas con propósito appeared first on B Academics.

]]> Online sustainability claims: lessons from high-scoring B corporations in the Canadian food and beverage sector https://bacademics.org/resources/article/online-sustainability-claims-lessons-from-high-scoring-b-corporations-in-the-canadian-food-and-beverage-sector/ Thu, 27 Apr 2023 00:00:00 +0000 https://bacademics.org/resources/%resource_category%/online-sustainability-claims-lessons-from-high-scoring-b-corporations-in-the-canadian-food-and-beverage-sector/ Certifications for sustainability can promote green innovation in critical consumer sectors like food and beverages. This study investigates how companies with sustainability certifications convey their sustainability commitments online and whether […]

The post Online sustainability claims: lessons from high-scoring B corporations in the Canadian food and beverage sector appeared first on B Academics.

]]> 5 Key Takeaways About B Corp Brand Awareness https://bacademics.org/resources/communication-pr-marketing/5-key-takeaways-about-b-corp-brand-awareness/ Wed, 16 Nov 2022 20:22:00 +0000 https://bacademics.org/?post_type=resources&p=5469 This article highlights the importance of demonstrating purpose and credibility to attract customers and job seekers who prioritize values alignment. It discusses the challenges businesses face in standing out amidst […]

The post 5 Key Takeaways About B Corp Brand Awareness appeared first on B Academics.

]]>