Latin Archives - B Academics The Global B Corp Academic Community Thu, 19 Oct 2023 22:54:43 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://bacademics.org/wp-content/uploads/2023/04/cropped-favicon-32x32.png Latin Archives - B Academics 32 32 Consumer motivations to purchase from benefit corporations (B Corps) https://bacademics.org/resources/article/consumer-motivations-to-purchase-from-benefit-corporations-b-corps/ Wed, 29 Jan 2020 00:00:00 +0000 https://bacademics.org/resources/%resource_category%/consumer-motivations-to-purchase-from-benefit-corporations-b-corps/ The aim of this research is to delve into the motivational drivers influencing consumers’ decisions to buy from Benefit Corporations (B Corps). This investigation applies the means-end chain (MEC) theory […]

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