Purpose Pledge Archives - B Academics The Global B Corp Academic Community Thu, 10 Jul 2025 15:30:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://bacademics.org/wp-content/uploads/2023/04/cropped-favicon-32x32.png Purpose Pledge Archives - B Academics 32 32 Business school teaching case study: what’s in a label? https://bacademics.org/resources/case-study/business-school-teaching-case-study-whats-in-a-label/ Wed, 25 Jun 2025 15:29:04 +0000 https://bacademics.org/?post_type=resources&p=6805 This Financial Times article examines the evolving role and credibility of B Corp certification in the face of growing criticism and scrutiny from mission-driven businesses like Dr Bronner’s. After deciding […]

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