Business school teaching case study: what’s in a label?

Author: Christopher Marquis

Categories: Case Study, English, Ethics, Featured, Strategic Management, Teaching

Tags: B Corp Movement, B Lab, Purpose Pledge, Sustainability

The following content is accessible for members only, please sign in.

Upcoming Events

• Q1 2026 B Academics Global Engagement Committee Meeting 2
• B Corp Case Competition: Final Pitch Presentation
• Summer 2026 B Impact Teams Program – Student Information Session
• Champions Retreat 2026
• Q2 2026 Membership Office Hours
• Q2 2026 B Academics Global Engagement Committee Meeting
• Q4 2026 B Academics Research Committee Meeting

Past Event

• Q1 2026 B Academics Research Committee Meeting
• B Academics Teaching Committee Meeting
• B Local Academic Chairs Quarterly Meeting
• 2026 B Academics All Members Meeting
• B Academics Teaching Committee Meeting
• Q1 2026 Membership Office Hours

Support B Academics

Our organization is able to continue its mission because of your support and generosity.
By contributing to B Academics, you’ll help ensure that our work continues.