Join students from around the world to tackle one of today’s most compelling business challenges: balancing financial performance with social and environmental impact for a Certified B Corporation. This competition is a premier opportunity to apply your skills in finance, strategy, sustainability, and ethics to a dilemma faced by a leading purpose-driven company. Our B Corp Case Competition serves to bridge the gap between academic theory and practical impact, cultivating the next generation of business leaders who are proficient in driving success under the stakeholder governance model.
2026 B Corp Case Competition Featured Company: AndCo Hospitality
We are proud to partner with AndCo Hospitality, a company renowned for creating truly unique experiences where the vibe is always the guest’s to define: Collectively Us. Individually Unforgettable.
AndCo Hospitality’s portfolio includes digital-first, guest-led escapes, boldly local stays, and family-friendly adventures rooted in sustainability. Their destinations—whether drawn to mountain energy, coastal charm, or epic escapes—deliver adventure, comfort, and thoughtful touches for every kind of traveler.
Competitors will receive a custom-designed case study focusing on a key strategic challenge faced by AndCo Hospitality. Your team will be tasked with developing a robust, implementable business solution that drives profitability across their diverse brands while simultaneously enhancing their B Impact Assessment score in alignment with the new B Corp standards. Specifically, teams must demonstrate how AndCo Hospitality can leverage its unique brand identity and commitment to sustainability to enhance its impact across some of the new Standards’ areas, such as Human Rights, Climate Action, and Environmental Sustainability & Circularity. The final case focus will be kept a secret till we release it!
Who Can Participate?
The B Corp Case Competition is open to all university and college students globally (undergraduate and graduate levels). We strongly encourage the formation of interdisciplinary teams that combine diverse skills—such as business strategy, sustainability, finance, and data analytics—to tackle the case from multiple perspectives.
- Team Composition: Teams may be formed with students from a single university or from a mix of different institutions.
- Individual Registration: Students who register as individuals will have the opportunity to be matched with other registrants to form a full team.
- Team Size: 2-5 students per team
- Cost:
- Team (Global North) $50
- Team (Global South) $25
- Individual (Global North) $20
- Individual (Global South) $10
- B Academics Members and Institutional Sponsors FREE
- Registration Fee Waiver: B Academics is committed to global accessibility. If your team requires a registration fee waiver, please submit a 250-word statement detailing the reason for the request. Email your statement directly to our Operations Director, Rachel Haynes, at rachel.haynes@bacademics.org. Upon approval, you will be provided with a unique discount code to complete your registration.
- B Academics Members or Institutional Supporters: Members and Institutional Supporters are eligible for free registration. Please contact our Operations Director, Rachel Haynes, at rachel.haynes@bacademics.org to verify your status. Once approved, you will receive a unique discount code to complete your registration.
Key Takeaways for Participants
- Real-World Application: Work directly with the B Impact Assessment framework, the gold standard for measuring corporate social and environmental performance.
- Global Exposure: Network with students, academics, and industry practitioners from the international B Corp community.
- Professional Recognition: Present your innovative strategy to a panel of expert judges, including B Corp executives and B Academics thought leaders.
- Cash Prizes: Opportunity to win up to $500 for the first place team, $300 for second place and $200 for third place!
Key Competition Dates
| Date | Activity |
| 01/07/26 | B Corp Case Competition Registration Launch |
| 02/22/26 | B Corp Case Competition Registration Closes |
| 02/23/26 | B Corp Case Released |
| 03/09/26 | Deadline for Phase 1 Submission |
| 03/27/26 at 11AM EST | Live Case Competition Pitch to Judges |
Register Here:
Registration Note: Only one person (faculty or team lead) needs to register on behalf of the entire team. If you are an individual please complete the entire registration and we will assign you a team before the case is released.
Important Date: After registration closes, the registered contact will receive an email with full case directions on February 23, 2026.
Registering multiple teams? Please ensure you select the correct Quantity in the registration form below. Please also complete the last question in the registration to ensure you verify the number of teams you registered.
FAQs:
Eligibility & Enrollment
Who is eligible to participate in the competition? This competition is strictly open to students currently enrolled in an accredited undergraduate or graduate program at the time of the competition.
Submission Guidelines
Are there specific limits for the video submission? Yes. Once the case is released, video submissions must not exceed 4 minutes in length. Any videos exceeding this limit will be disqualified to ensure a fair evaluation process for all teams.
What happens if I miss the submission deadline? To maintain the integrity of the competition timeline, we will not accept late submissions under any circumstances. We recommend uploading your materials well in advance of the deadline to avoid technical issues.
What language is the competition conducted in? This year’s competition will be conducted entirely in English. While we look forward to offering tracks in additional languages in the future, we have chosen English as our shared lingua franca for this inaugural event.
Prizes & Taxes
What are the prizes for the winning teams? The total prize pool will be awarded as follows:
1st Place: $500
2nd Place: $200
3rd Place: $100
How and when will the prize money be distributed? All cash prizes will be disbursed within 30 days of the final announcement. Payments are contingent upon all winning team members submitting the required documentation. Please note that B Academics is not responsible for disputes regarding the division of prize funds among team members.
Is the prize money taxable? Yes. All prizes are considered taxable income. While B Academics is not required to issue a Form 1099-MISC for prizes under $2,000, winners are solely responsible for reporting and paying any federal, state, or local taxes associated with their winnings.
What about international teams? Due to the tax complexity associated with awarding cash prizes to non-U.S. residents, we have decided to recognize the top three teams regardless of their location. However, cash prizes will only be disbursed to teams whose members are U.S. residents for tax purposes.
Media & Usage
Will my presentation be recorded or shared? By registering, participants agree that B Academics may record live sessions and publicly share presentation materials (such as slide decks and recordings). This applies only to finalist teams. These materials are used for educational, promotional, and archival purposes across B Academics’ platforms.
Who owns the intellectual property of the submissions? Participants retain full ownership of their original content. However, by entering, you grant B Academics a non-exclusive, royalty-free right to share the materials and recordings of finalist presentations as described above.
Questions? Reach out to our Chair of Membership, Maria Ballesteros-Sola (membership@bacademics.org)
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