People think that businesses should do more than just make a profit. According to a study by Cone Communications “91% of global consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues.” When it comes to actual purchasing decisions, 84% of consumers are willing to seek out responsible products and 90% say they would boycott if they knew a company was irresponsible or deceptive.
The rise of benefit corporations could produce companies that were built from the ground up to meet the needs of this large group of people. The question is, can they do it better than traditional companies and corporate social responsibility?
Author
Summer Brown
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