We are thrilled to officially unveil our new Strategic Plan for B Academics 2026-2023, a roadmap designed to evolve our academic community and deepen our impact. This journey began at the end of 2025 in collaboration with Paradox Consulting Partners, a certified B Corp known for their commitment to purposeful business. Their expertise helped us ensure that our future growth is not only ambitious but also ethically grounded and sustainable.

At the heart of this process was you. We want to extend a huge thank you to the B Academic community—the faculty, researchers, students and industry leaders who participated in our extensive interviews and surveys. Your honest feedback on how we can better support scholarly growth and adapt to a changing educational landscape was the catalyst for this transformation.

Guided by your insights, we have redefined our foundation with a brand-new Mission and Vision, supported by a set of Strategic Pillars that will dictate our priorities for the coming years.

New Strategic Plan Pillars

Pillar #1: Community Engagement

We will strengthen and expand the global community of academics, students, practitioners, and other collaborators connected in purpose to develop a new generation of entrepreneurs and professionals who support business as a force for good.

Pillar #2: Research Advancement

We will advance and disseminate research about how people, organizations, and institutions enable and constrain sustainable change across economic and societal systems to inform better business practices and outcomes.

Pillar #3: Teaching & Learning

We will facilitate the creation and exchange of teaching tools and curriculum support around business as a force for good to ensure teaching reflects the ever-changing nature of the field and solidifies the area of study within higher education.

Pillar #4: Financial Sustainability and Organizational Capacity

We will secure diversified, robust, aligned, ongoing funding that allows us to build resilient organizational capacity and scale strategic priorities.

New Mission and Vision

Vision Statement: The vision of B Academics is to advance the academic study, teaching and practice of “business as a force for good,” ensuring this approach is embedded in every academic institution and empowers future impact leaders to build ethical, inclusive and resilient ventures.

Mission Statement: B Academics supports systems level change, where education embraces and advances the principles of social and environmental impact across curriculum, research, and practice. We achieve this through a collaborative global network of educators, researchers, students and industry professionals working together to study and advance B Corps and benefit corporations.

This isn’t just a document on a shelf; it is a commitment to evolving together. Join us as we bring this new vision to life over the next 5 years!

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