Does the perception of incongruence hurt more? Customers’ responses to CSR crises affecting the main reputation dimension of a company

Source: Journal of Marketing Management

Author: Giacomo Gistri ORCID Icon,Matteo Corciolani, Stefano Pace

Categories: Article, English, Research, Restricted access

Tags: Corporate Social Responsibility, Stakeholder Theory

The following content is accessible for members only, please sign in.
Loading...
Upcoming Events
Past Event
Support B Academics

Our organization is able to continue its mission because of your support and generosity.
By contributing to B Academics, you’ll help ensure that our work continues.