Ben & Jerry’s: Preserving Mission & Brand Within Unilever

Source: Harvard Business School

Author: James E. Austin, James Quinn

Categories: Case Study, English, Restricted access, Strategic Management, Teaching

Tags: B Corp, B Corp Movement, B Lab

The following content is accessible for members only, please sign in.
Loading...
Upcoming Events
• B Impact Teams Webinar
• Q4 B Academics Research Committee Meeting
Past Event
• B Impact Teams Conversation Series
• B Academics Teaching Roundtable 2024
• Chat with the Board Series: The Evolution of the Standards
• Research Committee Reading Group
• BLD SE Lunch Event
• Q3 B Academics Research Committee Meeting
Support B Academics

Our organization is able to continue its mission because of your support and generosity.
By contributing to B Academics, you’ll help ensure that our work continues.